Lusha Pricing 2026: Plans, Credits, Costs and Best Deals

Lusha pricing starts at $0 for a free plan and scales through multiple paid tiers to a custom-priced Scale plan for enterprise teams. However, it is worth noting upfront that Lusha's own public materials currently conflict with each other on plan structure, pricing, free-credit allocations, seat limits, and feature entitlements. The dashboard pricing page, the main pricing FAQ, and the G2 vendor-supplied pricing page each show different plan lineups and figures. This guide compiles the most current publicly available information, notes where sources diverge, and provides negotiation benchmarks so you can secure the best deal.

Key Takeaways

• Lusha offers multiple plans, though the exact lineup varies by source: the dashboard pricing page lists Free, Starter, Pro, Premium, and Scale, while the G2 vendor-supplied page (last updated November 2025) lists Free, Pro, Premium, and Scale at different price points. Verify directly with Lusha before purchasing.
• Phone number reveals cost 10 credits each according to Lusha's current pricing FAQ, making a full contact reveal (email + phone) 11 credits total.
• Monthly billing adds an estimated 25-35% to your costs compared to annual contracts, and typical renewal increases are reported at 8-15% per year according to third-party procurement sources.
• CRM integrations (Salesforce, HubSpot, and others) are not limited to the Scale plan. Lusha's pricing FAQ lists CRM integrations under the Free plan, and the help center documents integrations for Salesforce, HubSpot, Bullhorn, Pipedrive, Zoho, Outreach, SalesLoft, and MS Dynamics.
• Enterprise buyers on Scale plans can negotiate meaningful discounts. Vendr's marketplace page references enterprise negotiations typically achieving 26-44% off list pricing, though exact current benchmark figures should be verified directly on that page as they update over time.

How Much Does Lusha Cost in 2026?

Lusha pricing ranges from $0 for a limited free tier to custom enterprise pricing for large deployments. The exact cost depends on your plan tier, number of users, billing cycle, and add-on features. However, Lusha's own publicly available pricing materials are currently inconsistent, so the figures below should be treated as reference points rather than guaranteed current rates.

Here is a comparison of publicly available pricing snapshots. Because sources conflict, both are shown:

Per the G2 vendor-supplied pricing page (last updated November 2025):

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Per the Lusha dashboard pricing page (current as of March 2026):

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Meanwhile, Lusha's main pricing FAQ states the Free plan provides "up to 70 credits per month," which conflicts with the G2 page's 40 credits/month and the dashboard page's 40 credits/month figure.

*Scale plan "unlimited" contacts are subject to fair use caps, typically estimated at 2,000-5,000 reveals per seat per month based on third-party reporting.

Bottom line: Before committing, confirm your exact plan structure, pricing, and credit allocation directly with Lusha's sales or support team, as the public sources do not align.

Lusha Free Plan: What You Actually Get

The Lusha Free plan provides credits for a single user, though the exact monthly allocation is inconsistent across Lusha's own materials. The pricing FAQ says "up to 70 credits per month," while the G2 vendor-supplied pricing page and the dashboard pricing page both show 40 credits per month. It includes the Chrome browser extension for LinkedIn prospecting, basic company data, and, notably, CRM integrations according to Lusha's pricing FAQ.

At 10 credits per phone reveal, a free user receiving 40 credits monthly can reveal approximately 4 phone numbers per month (or 6-7 if the allocation is 70). Email-only users can reveal 40-70 email addresses depending on the actual credit allocation. This tier works for individual contributors testing Lusha's data quality before committing to a paid plan, but it is not designed for active prospecting workflows.

There is no time limit on the Free plan, but the credit allocation is firm.

Lusha Paid Plans: Pro, Premium, and Scale

Because Lusha's public pricing materials currently conflict on plan names, prices, seat limits, credit allocations, and feature entitlements, this section summarizes what is verifiable and flags where sources diverge.

Pricing and Credits

The G2 vendor-supplied page (updated November 2025) shows Pro starting at $29.90/user/month and Premium at $69.90/user/month. The dashboard pricing page shows materially different figures, including a Starter tier at $37.45, Pro at $52.45, and Premium at $299.95 on yearly billing. Annual credit allocations also vary by source. Confirm your exact credit bundle directly with Lusha.

With phone reveals at 10 credits each and email reveals at 1 credit, a blended full-contact reveal (email + phone) costs 11 credits total. Teams should model their expected credit consumption based on the allocation confirmed in their specific contract.

Seat Limits

Lusha's public sources disagree on seat limits. A current help-center article states seat limits are: Starter: 1 seat, Pro: 10 seats, Premium: 25 seats, Scale: Unlimited. Meanwhile, Lusha's main pricing FAQ still directs teams larger than 5 users to contact Sales, and some older third-party guides cite caps of 3 (Pro) and 5 (Premium). These sources conflict, so verify current seat limits before purchasing.

CRM Integrations

Contrary to what many third-party guides report, CRM integration is not restricted to the Scale plan. Lusha's pricing FAQ lists CRM integrations as a feature of the Free plan. The help center documents integrations for Salesforce, HubSpot, Bullhorn, Pipedrive, Zoho, Outreach, SalesLoft, and MS Dynamics across plans. The exact depth of integration (e.g., real-time sync vs. manual export) may vary by tier, but CRM connectivity itself is available outside Scale.

API Access

API access is not confirmed as Scale-only. The dashboard pricing page lists API under the Pro plan, and Lusha's API documentation describes access tied to an account API key without a clean Scale-only restriction. Public sources are inconsistent on exact API entitlements by tier, so confirm with Lusha directly.

Intent Data

Intent data access is not restricted exclusively to Scale. Lusha's intent help articles state the Intent Filter is available to all Lusha users, including Free and self-service plan tiers. However, full export capabilities appear to be exclusive to Scale. Self-service plans can see limited results (up to 25 per the help center). In short, Scale gates the full export experience, not basic access.

CSV Enrichment

The G2 vendor-supplied pricing page lists CSV enrichment entitlements as 300 rows (Pro), 500 rows (Premium), and 10,000 rows (Scale). However, a Lusha help-center article states CSV Export and CSV Enrichment are Scale users only. These sources conflict, so do not rely on the 300/500/10,000 breakdown as settled current fact.

Lusha Scale Plan: Enterprise Custom Pricing

The Scale plan is Lusha's enterprise tier with fully custom pricing. Vendr's marketplace page provides enterprise negotiation benchmarks, including a reference of base Scale pricing (25 seats) at $37,482 list, with enterprise negotiations typically achieving 26-44% discounts. Separately, SpendHound's benchmark page reports average SMB pricing of $9,049/year and average enterprise pricing of $28,332/year across 160 Lusha customers. These benchmark figures update over time, so verify current values directly on those pages.

Scale includes everything in lower tiers plus:

• Unlimited contacts under a fair use policy (caps typically estimated between 2,000-5,000 reveals per seat per month)
• Full intent data export capabilities, beyond the limited access available on self-service plans
• Dedicated customer success manager and tailored onboarding
• SSO and advanced security features for enterprise compliance
• Full CSV enrichment capabilities (the exact entitlements on lower tiers are currently source-conflicted)

Scale requires an annual contract and typically involves a multi-week sales process with Lusha's enterprise team. The minimum seat count and contract terms are negotiable. Compared to enterprise tiers from competitors like SalesIntel, Lead411, and Seamless.AI, Lusha's Scale plan focuses more heavily on contact reveals than on workflow automation or outbound sales execution.

Lusha Pricing by Team Size

Lusha costs scale differently depending on your plan and headcount. Because exact current per-user pricing varies across Lusha's public sources, the following table uses the G2 vendor-supplied figures (Pro at $29.90/mo, Premium at $69.90/mo) as one reference point. Your actual pricing may differ.

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Note: Seat limits are inconsistent across Lusha's sources. The help center states Pro supports up to 10 seats and Premium up to 25, while the pricing FAQ directs teams above 5 users to Sales. Confirm directly before purchasing.

Teams evaluating whether to stay on Lusha or explore AI-powered qualification platforms should factor in any seat-limit pricing cliff that may apply to their account.

How Lusha Credits Work in 2026

Lusha uses a credit-based system where every data reveal deducts credits from your allocation. Per Lusha's current pricing FAQ, the credit costs per action are:

• Email reveal: 1 credit
• Phone number reveal: 10 credits
• Full contact reveal (email + phone): 11 credits total

The effective per-contact cost depends on your plan's credit allocation and price, which (as noted above) vary by source. Teams should model their own unit economics based on the specific pricing confirmed in their contract.

Credit Rollover Policy

The credit rollover policy depends on your billing cycle. Per Lusha's pricing FAQ:

• Monthly plans: Unused credits roll over and accumulate up to twice the credit limit.
• Annual plans: Credits are granted up front, and any unused credits reset at the end of the annual cycle.

This means monthly-plan users retain some flexibility if usage varies month to month, while annual-plan users benefit from consistent usage patterns to avoid forfeiting unused credits. For more context on how B2B contact data accuracy affects credit ROI, understanding industry-wide benchmarks helps set realistic expectations.

Additional Costs to Plan For

Beyond the base subscription price, several additional factors can affect your total Lusha spend:

Add-on features and gating:

• API access is available outside Scale per some sources (the dashboard pricing page lists it under Pro), but Lusha's API documentation notes that API usage typically consumes credits. Exact API pricing, if any is charged beyond credits, is not published on current public Lusha pages.
• Intent data basic access is available to all users, but full export capabilities require Scale. Additional fees for high-volume intent usage are possible but not published.
• CRM integrations are available across plans, though the depth of real-time sync and automated enrichment features may vary by tier.

Costs that apply across paid plans:

• Monthly billing premium: Choosing monthly over annual billing adds an estimated 25-35% to your per-user cost.
• Renewal increases: Existing customers have reported 8-15% price increases at renewal per third-party procurement sources, compounding annually.
• Credit overages: If your team exhausts its credit allocation mid-cycle, you either wait for the next billing period or purchase additional credit packs at premium rates.

Onboarding and support:

• Free and lower-tier plans include self-service onboarding only.
• Scale includes dedicated customer success management and tailored onboarding at no additional charge.

For a broader view of how B2B database costs compare across the industry, benchmarking Lusha pricing against tools like Clearbit, Lead411, RocketReach, and UpLead helps contextualize these costs.

What Each Lusha Plan Includes

Because Lusha's public materials currently conflict on feature entitlements by tier, the following table reflects the most current verifiable information from Lusha's own pricing FAQ, help center, and vendor-supplied pages. Where sources conflict, this is noted.

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*Fair use policy applies.

The key takeaway: several features previously reported as Scale-only (CRM, API, intent) are actually available at lower tiers per Lusha's own current documentation. Verify your specific entitlements directly with Lusha before signing.

Lusha Total Cost of Ownership

When evaluating Lusha pricing, the listed plan price is rarely the full cost. A realistic total cost of ownership (TCO) calculation accounts for the base subscription, credit consumption patterns, add-ons, and annual price increases.

The following examples are illustrative scenario models, not verified Lusha-published figures. Actual costs will vary based on your specific negotiation outcomes, usage patterns, and the pricing tier confirmed in your contract.

Scenario: 5-person team on a mid-tier plan for 3 years (illustrative)

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Based on G2-supplied Premium pricing of $69.90/user/mo as one reference point. Your actual base cost may differ.

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Scenario: Scale deployment for 3 years (illustrative)

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Scale pricing is fully custom. The base figure above is a rough midpoint of available benchmarks (Vendr, SpendHound). Add-on pricing is speculative, as Lusha does not publish add-on rates. Treat this table as directional, not factual.

How to Get the Best Deal on Lusha

Lusha pricing is more negotiable than the published rates suggest, particularly on Premium and Scale plans. These strategies can meaningfully reduce your total spend:

1. Commit to annual billing upfront. Annual contracts provide a meaningful discount over monthly billing across all paid tiers. This is the single largest cost reduction available.

2. Negotiate multi-year contracts on Scale. Multi-year commitments (2-3 years) on the Scale plan lock in current rates and avoid annual price escalations. The compounding effect of reported 8-15% annual increases makes multi-year locks increasingly valuable over time.

3. Time your purchase around quarter-end. Lusha's sales team, like most SaaS vendors, operates on quarterly targets. End-of-quarter conversations frequently yield better discounts as reps push to close deals before deadlines.

4. Bundle credits and add-ons in the initial contract. Negotiate additional credit allocations and any premium features into your initial Scale deal rather than adding them later. Add-on pricing is typically more favorable when bundled with a new contract.

5. Use competitive quotes as leverage. Obtain pricing from comparable platforms like ZoomInfo, Apollo.io, Cognism, or Seamless.AI before entering Lusha pricing negotiations. Demonstrating that you have evaluated alternatives gives you stronger positioning during discussions.

6. Start with a smaller seat count and expand. Begin with a pilot deployment on a lower-tier plan to validate data quality before committing to a larger Scale contract. This gives you usage data to negotiate more effectively and avoids overpaying for seats your team may not fully utilize.

7. Cap renewal increases contractually. Ask for a clause that limits annual price increases to a fixed percentage (5-7%) rather than accepting the reported 8-15% standard escalation.

8. Leverage published benchmarks. Vendr reports that enterprise negotiations typically achieve 26-44% off list pricing. SpendHound publishes average contract values across 160 customers. Use these as reference points in your negotiation.

Signs You May Need a Different Approach

Even with optimal Lusha pricing negotiation, certain operational patterns suggest that a credit-based contact data model may not be the most cost-efficient approach for your organization:

• Your team burns through credits in the first two weeks of each month and spends the remaining time waiting for the next allocation cycle (note: monthly plans do allow rollover up to 2x your credit limit, which may help)
• Phone-heavy prospecting consumes your budget disproportionately because each phone reveal costs 10x more credits than an email
• You need advanced features but Lusha's public materials make it unclear what your plan includes, creating purchasing uncertainty
• You sell outside North America and the UK and experience higher bounce rates due to weaker international data coverage reported in G2 reviews
• Your data needs extend beyond contact information to include real-time buying signals, predictive qualification, or multi-channel outreach execution, capabilities that require combining Lusha with additional tools in your stack
• Renewal cost increases are compressing your ROI as reported 8-15% annual escalations outpace the value your team extracts from the platform

These scenarios do not necessarily mean Lusha is the wrong choice. They signal that your team should evaluate whether a credit-based model or an integrated platform approach better aligns with your prospecting volume and workflow requirements.

For teams exploring how to scale B2B prospecting without increasing headcount, understanding the full landscape of data platform options is a useful next step.

Final Verdict

Lusha remains a solid contact data platform with a 4.3/5 rating on G2 across 1,618+ reviews. The Free plan offers an accessible entry point for individual sellers, and paid plans provide increasing credit volume and features. Scale serves enterprise buyers who require full intent export, dedicated support, and SSO, though many features previously assumed to be Scale-only (CRM integration, basic intent access, API) are actually available at lower tiers per Lusha's own documentation.

Whether you use Lusha, Cognism, Apollo.io, Seamless.AI, or another provider, the key to getting value is matching your plan tier to your actual prospecting patterns. Teams that primarily need email data will find lower tiers cost-effective. Phone-heavy teams should budget carefully given the 10-credit-per-reveal rate. And any team considering Scale should negotiate aggressively: Vendr data indicates enterprise buyers who push for discounts routinely save 26-44% off list pricing.

A note on data accuracy: Some user testimonials and third-party sources cite figures such as ~81% overall accuracy and ~90% phone number accuracy. These figures are anecdotal and user-reported, not validated platform-wide benchmarks published by Lusha with standardized methodology. A customer testimonial on Lusha's homepage references a 90% figure, and individual G2 reviewers have cited similar ranges, but these should not be treated as guaranteed accuracy rates. Your results will vary by geography and data type.

If you are evaluating your broader GTM stack and want a platform that combines contact data, signal-qualified leads, and built-in outreach execution in one system, Landbase was built for this. 

See How Landbase Works >

Frequently Asked Questions

How much does Lusha cost per month?

Lusha pricing for paid plans varies depending on the source consulted. The G2 vendor-supplied page (updated November 2025) lists Pro starting at $29.90/user/month and Premium at $69.90/user/month. The dashboard pricing page shows different figures, including a Starter tier. Monthly billing increases prices by an estimated 25-35% over annual rates. The Scale plan uses custom enterprise pricing. Confirm current pricing directly with Lusha.

Is Lusha free to use?

Lusha offers a permanently free plan that includes credits for a single user. The pricing FAQ says "up to 70 credits per month," but the G2 page and dashboard show 40 credits per month. This provides access to the Chrome browser extension, basic company data, and CRM integrations. At 10 credits per phone reveal, the free allocation allows approximately 4-7 phone reveals or 40-70 email reveals per month depending on the actual credit amount.

How many credits do you get with each Lusha plan?

Credit allocations vary by source and are not consistent across Lusha's public materials. The Free plan shows 40-70 credits per month depending on the source. Paid-plan allocations should be confirmed directly with Lusha, as the dashboard pricing page, G2 page, and pricing FAQ show different figures. The Scale plan offers unlimited credits under a fair use policy, with typical caps estimated between 2,000-5,000 reveals per seat per month.

How does the Lusha credit system work?

Every time you reveal contact data through Lusha, credits are deducted from your allocation. Per the current pricing FAQ, email reveals cost 1 credit and phone number reveals cost 10 credits. A full contact reveal including both email and phone costs 11 credits total. On monthly plans, unused credits roll over and accumulate up to twice the credit limit. On annual plans, credits are granted up front and reset at the end of the annual cycle.

What is the Lusha Scale plan pricing?

The Scale plan is Lusha's enterprise tier with custom pricing. Vendr's marketplace page provides enterprise benchmarks, including a reference of base Scale pricing (25 seats) at $37,482 list, with negotiations typically achieving 26-44% off. SpendHound reports average SMB pricing of $9,049/year and average enterprise pricing of $28,332/year across 160 customers. Actual pricing varies based on seat count, contract length, and negotiation outcomes. These benchmark figures update over time, so verify current values on those pages directly.

Does Lusha offer discounts for annual billing?

Annual billing provides a meaningful discount compared to monthly billing across all paid tiers (estimated at 25-35% savings). Additional savings are available through multi-year commitments, which lock in current rates and avoid the reported 8-15% annual price escalation. Vendr indicates enterprise buyers typically achieve 26-44% off list through negotiation. End-of-quarter timing and competitive quotes can also yield better pricing.

What add-ons increase Lusha costs beyond the base price?

The primary cost factors beyond the base subscription include monthly billing premiums (estimated 25-35% over annual rates), renewal increases (reported at 8-15% annually), and credit overages when teams exhaust their allocation mid-cycle. API access, full intent data export, and advanced enrichment capabilities may carry additional costs on Scale, though Lusha does not publicly publish specific add-on pricing. Note that basic API access, CRM integrations, and limited intent data access appear to be available outside Scale per current public documentation.

Can you integrate Lusha with Salesforce or HubSpot?

Yes. Contrary to many third-party guides, CRM integrations with Salesforce and HubSpot are not restricted to the Scale plan. Lusha's pricing FAQ lists CRM integrations as a Free-plan feature, and the help center documents integrations for Salesforce, HubSpot, and several other CRMs. The exact depth of integration (real-time sync, automated enrichment, field mapping) may vary by plan tier, so confirm specifics with Lusha.

Is Lusha worth it in 2026?

Lusha delivers value for teams that primarily need verified email addresses and North American direct dials. The platform earns a 4.3/5 G2 rating across 1,618+ reviews, with users praising its ease of setup. The credit system works best for teams with predictable prospecting volumes (and monthly-plan users benefit from rollover up to 2x their credit limit). Teams that rely heavily on multi-channel outreach or international prospecting should model their expected credit consumption carefully before committing. The current inconsistency in Lusha's public pricing materials also warrants extra diligence during the purchasing process.

What is Lusha's data accuracy rate?

There is no single verified, methodology-backed accuracy benchmark published by Lusha. A customer testimonial on Lusha's homepage references a 90% figure for phone data, and individual G2 reviewers have cited similar ranges alongside 40-50% contact rates for decision-maker direct dials. Some third-party sources reference an overall accuracy figure of approximately 81%. All of these are anecdotal and user-reported, not standardized platform-wide metrics. Email accuracy appears to vary by region, with stronger results reported in North America and the UK.