Account-Based Marketing

Target accounts that
actually convert

Landbase helps you define, segment, and activate your target accounts with precision. Define your ICP and get segmented lists with buying committee contacts delivered to your CRM.

What You Get

Everything your ABM program needs
to target with precision

Defined target accounts

ICP-aligned accounts generated from natural language, not manual filters or static databases.

Buying committee contacts

Decision-makers and stakeholders mapped at each account with verified contact data.

Segmented audiences

Accounts grouped by industry, size, signal, or custom attributes for personalized campaigns.

Always-current data

Continuous monitoring keeps your target accounts updated as companies evolve.

Audience Targeting

Build campaigns around
accounts primed to convert

✓
Build audiences from closed-won customers
✓
Expand into similar accounts automatically
✓
Focus spend on high-fit companies
Campaign Audience
Built from closed-won customers
Building
142 closed-won customers analyzed
Seed data
Done
Lookalikes identified across TAM
Expanded
Done
ICP criteria applied to all accounts
Qualified
Done
Audience ready for all channels
Activated
Ready
Exclusion rules applied
Filtered
Ready
CRM sync scheduled
Delivery
Queued
Audience size
2,847 high-fit accounts
Launch →
Sales Alignment

Use a shared definition of
qualified pipeline

✓
Apply consistent qualification criteria
✓
Deliver only high-fit accounts into pipeline
✓
Improve conversion across the funnel
Shared Qualification
Marketing and sales aligned
Active
Audience
4,218
Qualified
2,847
Excluded
1,371
Pipeline quality
High-fit accounts only
100% meet sales criteria
Pass
Pre-qualified pipeline
No bad leads forwarded
Pass
Scoring consistency
Same criteria across teams
Pass
Conversion tracking
Full funnel visibility
Active
100% of pipeline
meets sales criteria
Review →
Buyer Reach

Connect with the people
who make decisions

✓
Identify decision-makers and buying groups
✓
Support outbound, paid, and ABM efforts
✓
Ensure full coverage across accounts
Buying Group
Decision-makers per account
Mapped
Sarah Chen · VP RevOps
Economic buyer · HubSpot champion
Primary
Maya K. · Head of Marketing
Campaign owner · ABM lead
Influencer
James R. · VP Sales
Pipeline owner · end user
Influencer
Tom P. · CRO
Final approver
Champion
Lisa W. · IT Director
Technical evaluator
Evaluator
Ryan H. · CFO
Budget authority
Approver
Contacts verified
6 buyers · all channels covered
Export →
Timing and Signals

Engage accounts when
they are most likely to act

✓
Identify hiring, funding, and intent signals
✓
Refresh audiences continuously
✓
Increase engagement and conversion rates
Account Signals
Target list monitoring
Live
Vertex Systems — Series B ($18M)
Funding signal · 3 hours ago
High
Meridian Corp — +8 SDR hires
Hiring surge · 6 hours ago
High
ArcPoint — adopted HubSpot
Tech stack change · 1 day ago
Medium
BrightCore — new VP Sales
Leadership change · 2 days ago
Medium
Relay — churned Competitor Y
Competitor churn · 3 days ago
Medium
Nexwave — Seed ($5M)
Funding signal · 4 days ago
Low
Target list signals
24 accounts showing intent
View all →
FAQ
How does Landbase help with ABM targeting?

Define your target accounts in plain language. Landbase generates a complete, segmented list with buying committee contacts and real-time account intelligence.

How do marketing teams build audiences from closed-won data?

Upload or connect your closed-won accounts. Landbase analyzes them, identifies patterns, and expands into lookalike accounts across your full TAM automatically.

Can I segment accounts by custom criteria?

Yes. Segment by industry, company size, hiring signals, tech stack, funding stage, or any combination of 1,500+ attributes.

How does Landbase map buying committees?

Landbase identifies decision-makers, influencers, and evaluators at each account by role and seniority, with verified contact data for each person.

How does Landbase keep account data current?

Continuous monitoring tracks changes across your target accounts including leadership changes, funding events, hiring surges, and tech adoption.

Can marketing and sales use the same account list?

Yes. Both teams work from the same scored, segmented list so marketing targets and sales priorities are always aligned. No more bad leads.

Does Landbase integrate with my ABM platform?

Yes. Landbase syncs to HubSpot and Salesforce, and you can export segmented lists to any ABM or marketing automation platform.

Build your target
account list

See how Landbase turns your ICP into a live, operational dataset your team can execute on.