What are Landbase Signals?

Landbase Signals are real-time buying and market-activity indicators that reveal when companies are researching, expanding, hiring, or showing meaningful movement. They help GTM teams see which accounts are becoming active and ready to buy before competitors do.

How do signals help sales and SDR teams?

Signals help SDRs and AEs prioritize accounts with the highest likelihood to take action. By highlighting changes in hiring, funding, technology, and expansion, signals guide reps toward companies that are actively growing, evaluating solutions, or entering a new buying window.

How are Landbase Signals different from traditional intent data?

Traditional intent data focuses on narrow content consumption. Landbase Signals track broader business activity, including hiring momentum, funding rounds, tech stack shifts, geographic expansion, and category curiosity. This gives a deeper view into why an account is ready to buy, not just what they’re reading.

How often are signals updated?

Signals update continuously based on live web data, business filings, company activity, and proprietary monitoring. When a new hiring spike, funding event, or technology change occurs, the associated account is refreshed automatically so your GTM team always works from current information.

Can signals improve scoring and routing?

Yes. Many RevOps teams use signals to enhance lead and account scoring models, improve routing accuracy, and reduce wasted rep time. By combining internal CRM data with external activity signals, qualification becomes more precise and aligned with real buyer movement.

What types of signals does Landbase track?

Landbase tracks hiring signals, funding rounds, technology adoption or replacement, regional expansion, partnership changes, and early-category interest. These signals reveal new growth, budget readiness, competitive shifts, and accounts starting to evaluate solutions like yours.

How do signals reveal which companies are ready to buy?

Signals highlight combinations of activity that correlate with buying readiness. For example, a company with new leadership hires, recent funding, and a shift in tech stack often indicates an upcoming initiative. Landbase connects these patterns so you can engage accounts at the right moment.

Signals

Spot who's ready to buy
before your competitors

Spot real market movement as it happens. Use buying signals to focus your team on accounts showing meaningful change.

Signal Tracking

Track meaningful
company changes

✓

Monitors hiring, funding, technology shifts, and leadership changes

✓

Surfaces companies entering moments of change and opportunity

✓

Tracks 1,500+ signal types across your entire addressable market

Signal Monitor

Tracking 24M+ companies

Live

New funding round detected

Apex Fintech raised $24M Series B

Funding

Leadership change

Relay Payments hired new VP of Sales

Hiring

Tech stack change

Prism Capital adopted HubSpot CRM

Tech

Hiring surge detected

Vault Systems posted 12 SDR roles this month

Trending

Office expansion

NovaPay opened new office in Austin, TX

Growth

Content engagement spike

Ledger Logic downloaded 3 competitor reports

Intent

Signals tracked

847 active signals today

View →

Signal Context

Understand what those
changes mean

✓

Signals interpreted in context, not just raw alerts

✓

Distinguishes growth signals from noise and routine activity

✓

Combines multiple signal types to identify buying windows

Signal Analysis

Context and scoring engine

Analyzing

Buying window identified

Funding + hiring + tech change = high purchase likelihood

Strong

Growth trajectory mapped

Revenue up 42% YoY, headcount +28 in 90 days

Growing

Budget signal detected

New CRO hired + martech evaluation started

Active

Competitive displacement

Switching from ZoomInfo, evaluating alternatives

Hot

Timing score calculated

Optimal outreach window: next 2 weeks

Ready

Analysis complete

312 high-intent accounts

View →

Prioritized Action

Act at the right time
with confidence

✓

Accounts ranked by signal strength and buying urgency

✓

Sales and marketing engage when interest is highest

✓

Alerts delivered to your CRM so nothing slips through

Priority Queue

Ranked by signal strength

Ready

Apex Fintech

Funding + hiring + tech change

Relay Payments

New CRO + budget signal

Prism Capital

Tech adoption + content engagement

Vault Systems

Hiring surge + office expansion

NovaPay

Competitive displacement + evaluation

Ledger Logic

Growth trajectory + intent signals

Priority list ready

312 accounts ranked by urgency

Export →

Learn More

Learn more about buying signals

Guide

What Buying Signals Mean in B2B Sales

Learn what buying signals are, how they appear, and why they matter for modern GTM teams.

Insight

Signals vs. Intent Data

Understand the difference between observing real-world company changes and tracking anonymous research behavior.

Playbook

Hiring, Funding, and Tech Signals Explained

A breakdown of the most common signals and how teams use them to guide outreach and prioritization.

FAQ

What are buying signals?

Buying signals are real-world indicators that a company is entering a buying window. These include funding rounds, leadership changes, hiring activity, technology shifts, and competitive evaluations.

How does Landbase track signals?

Landbase monitors 1,500+ signal types across 24M+ companies using live data sources including funding databases, job boards, tech detection, news feeds, and web activity.

How is this different from intent data?

Traditional intent data tracks content consumption. Landbase Signals combines intent with real-world actions like hiring, funding, and tech changes for a more complete picture of buying readiness.

How quickly do I see new signals?

Most signals surface within hours of detection. Funding events, leadership changes, and hiring surges are tracked in near real-time.

Can I filter signals by type or priority?

Yes. Filter by signal type (funding, hiring, tech, intent), strength, recency, and account fit to focus on the signals that matter most to your team.

Does it integrate with my CRM?

Yes. Signal alerts and prioritized account lists export directly to HubSpot or Salesforce, or download as CSV.

Spot buyers before
your competitors do

Track real buying signals across your market and engage accounts at the right moment. See how Signals works for your team.

Spot who's ready to buybefore your competitors

Track meaningfulcompany changes

Understand what thosechanges mean

Act at the right timewith confidence