The B2B outbound glossary

A
Account intelligence
Account mapping
Account scoring
Account tiering
Account-based marketing
ACV
Agentic workflow
AI agent
AI SDR
AI-driven outbound
AI-native
API
API-first sales
ARR
B
BANT
Buyer persona
Buyer-intent signals
Buying committee
C
CAC
Category creation
CDP
Champion
CLI
Closed-lost analysis
Cohort analysis
Cold email
Composable GTM
CRM enrichment
D
Dark funnel
Data freshness
Data orchestration
Decision maker
Demand generation
E
Email deliverability
Enterprise sales
F
Firmographic data
Forecast accuracy
Funding signals
Funnel velocity
G
Generative AI
GTM as code
GTM engineer
GTM infrastructure
GTM motion
GTM ops
H
Headless CRM
Hiring signals
Hot lead
Hyper-personalization
I
ICP
Identity resolution
Inbound marketing
Intent data
iPaaS
J
Job change signal
K
Key account
L
Land and expand
Lead routing
Lead scoring
Lead-to-account matching
Lifetime value
M
Marketing ops
MarTech
MCP
MEDDIC
Mid-market
Modern revenue stack
MQL
Multi-channel cadence
Multi-threading
N
NAICS code
Net new logo
NRR
O
OAuth
Omnichannel
Outbound
Outbound infrastructure
Outreach cadence
P
Pipeline automation
Pipeline coverage
Pipeline generation
Predictive scoring
Product-led growth
Programmatic outbound
Q
Qualified lead
Quota
R
Ramp time
Revenue engineering
Revenue infrastructure
Revenue intelligence
Revenue operations
RevTech
S
Sales automation
Sales enablement
Sales engagement
Sales engineering
Sales infrastructure
Sales ops
Sales orchestration
Sales play
Sales workflow automation
SDK
SDR
Segmentation
Signal-based selling
SQL
T
TAM
Tech stack
Technographic data
Tier-A account
Trigger event
Triggered outreach
V
VP of Sales
W
Warm intro
Waterfall enrichment
Webhook
Whitespace analysis
Win rate

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