Instantly.ai Pricing 2026: Plans and Costs Breakdown

Instantly.ai pricing in 2026 starts at $37.60 per month on the annual Growth plan and scales to $358 per month on the Light Speed tier, with custom Enterprise pricing above that. When you add the Instantly Credits lead database and CRM modules, real-world monthly spend increases significantly beyond the base Outreach price, according to a CheckThat.ai pricing breakdown.

The Instantly.ai pricing model is modular: Outreach (the email sending product), Instantly Credits (the lead database, formerly called SuperSearch), and CRM are three core subscriptions, with additional paid modules available for Website Visitors, Inbox Placement, DFY Services, and Pre-Warmed Accounts. Each core product has its own tiers and its own add-on costs, though the credit system lives under Instantly Credits, not under Outreach or CRM separately. That structure is the single most important thing to understand before you sign up, because the advertised starting price rarely matches the final invoice once you configure the platform for a real outbound motion.

This guide breaks down every Instantly.ai plan, the per-user cost math at different team sizes, the infrastructure and credit costs you will layer on top, and the negotiation levers available during annual contract conversations. It is written for buyers evaluating Instantly.ai pricing 2026 with enough rigor to build an accurate budget before the sales call.

Key Takeaways

• Instantly.ai Outreach plans range from $37.60/mo (Growth, annual) to $358/mo (Light Speed), with custom Enterprise pricing above that tier, per Instantly.ai's pricing page.
• Pricing is volume-based, not per-seat. A 5-person team and a 50-person team pay the same platform fee on any given tier, which is unusual in the sales engagement category.
• Three core products stack into the real price. Outreach, Instantly Credits (lead database), and CRM are sold independently. The entry-level annual bundle (Growth Outreach + Growth Credits + Growth CRM) runs roughly $117.80/mo at annual pricing ($37.60 + $42.30 + $37.90), per Instantly.ai's pricing page.
• Annual billing delivers roughly 20% savings on Outreach tiers, and a 14-day free trial is available on Outreach plans. Note that Instantly Credits annual billing is a 10% discount, not 20%.
• Add-ons, capacity blocks, verification credits, and mailbox infrastructure are the primary cost drivers that separate sticker price from actual spend.

Instantly.ai Plan Breakdown: Growth, Hypergrowth, Light Speed, Enterprise

Instantly.ai's Outreach product sits at the center of the platform. It handles campaign creation, inbox rotation, warmup, the Unibox reply manager, and analytics. Every other Instantly.ai module is built to feed into or out of Outreach, which is why most buyers start their Instantly.ai pricing research at the Outreach tiers before layering Instantly Credits or CRM on top.

Growth Plan — $37.60/mo (annual) or $47/mo (monthly)

The Growth plan is the entry point to Instantly.ai, designed for solo founders, early-stage outbound operators, and agencies testing the platform with a single client. The annual price works out to roughly $451 per year billed upfront, a 20% discount versus monthly billing, per Instantly.ai's pricing page.

What's included at the Growth tier:

• 5,000 emails per month
• 1,000 uploaded contacts (fixed workspace total, does not reset monthly)
• Unlimited email accounts connected to the platform
• Unlimited email warmup across all connected accounts
• Basic campaign analytics
• Chat support
• API v2 access
• Native CRM integrations with Salesforce, HubSpot, and Pipedrive

Who it's designed for: Solo operators and founders running a single outbound motion, or agencies onboarding a first client. The 5,000-email cap is the binding constraint — a single 200-contact sequence with 5 touches will consume 1,000 sends per month, which leaves limited room for parallel campaigns.

Note: Slack and Webhook support are not available on the Growth tier; they start at HyperGrowth.

Hypergrowth Plan — $77.60/mo (annual) or $97/mo (monthly)

Hypergrowth is where most growing outbound teams land. It lifts the email cap significantly over Growth and unlocks the team collaboration features required once more than one person is in the seat.

Important note on email volume: Instantly.ai's own public sources currently show conflicting figures for the Hypergrowth email allowance. The pricing page states 100,000 emails per month, while the help center plans comparison, plans overview, and enterprise pricing page state 125,000 emails per month. Buyers should confirm the current figure directly with Instantly before committing.

What's included at the Hypergrowth tier:

• 100,000–125,000 emails per month (see note above)
• 25,000 uploaded contacts (fixed workspace total)
• Everything in Growth
• Slack and Webhook support
• A/B testing on subject lines and copy
• Unified inbox (Unibox) for reply management
• Advanced analytics and reporting
• Team collaboration features (assign leads, shared pipelines)
• Enhanced support
• Reply directly from Unibox

Who it's designed for: Scaling sales teams running multiple sequences across dozens of inboxes, agencies with several clients, and growth marketers testing variants at volume. This is the tier where Instantly.ai pricing starts to pay off in the volume-based model — adding a second or third SDR does not raise the price.

Light Speed Plan — $286.30/mo (annual) or $358/mo (monthly)

Light Speed targets high-volume sending operations — agencies running dozens of client campaigns, lead generation shops, and outbound teams sending 100,000+ emails per month.

What's included at the Light Speed tier:

• 500,000+ emails per month
• 100,000+ uploaded contacts (fixed workspace total)
• Everything in Hypergrowth
• SISR (dedicated server and IP sharding with rotation)
• Extended lead enrichment credits
• Premium live support

Who it's designed for: Lead generation agencies, high-volume outbound teams, and operators sending at scale across hundreds of inboxes. The SISR infrastructure is the main differentiator — it isolates sending reputation across dedicated servers, which matters at 500K+ monthly volume.

Enterprise Plan — Custom Pricing

The Enterprise tier is quoted individually and is generally structured for organizations sending 1M+ emails per month, running dozens of sub-accounts, or requiring custom infrastructure and deliverability guarantees.

What's included at the Enterprise tier (based on publicly documented features):

• Everything in Light Speed
• Dedicated account manager
• Private Slack channel for support
• Private deliverability network

Who it's designed for: Large agencies, enterprise outbound teams, and organizations with specific compliance, support, or infrastructure requirements. Enterprise is custom-priced; public sources do not state a standard starting floor. Note that a separate enterprise-pricing page markets certain bundles starting well below four figures.

Instantly.ai Outreach Plans at a Glance

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*Instantly's public sources conflict between 100K and 125K for Hypergrowth. Confirm with Instantly directly.

Source: Instantly.ai pricing page and Instantly Help Center plans comparison.

Instantly Credits (Lead Database) Pricing

Instantly Credits is Instantly.ai's B2B lead database product (previously marketed as SuperSearch), which users subscribe to separately from Outreach. It provides access to roughly 450M+ B2B contact records and includes credit-based AI agents for research and email writing.

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Note: The Hyper credit tier has multiple sub-tiers scaling from 10,000 credits up to 200,000 credits at progressively higher prices. The $197/month ($177.30 annual) price applies only to the base 10,000-credit Hyper tier; higher credit volumes (20K, 45K, 100K, 150K, 200K) carry significantly higher price points. Check the Instantly Credits documentation for the full tier breakdown.

The credit system is the constraint. A Growth Leads subscription will support light prospecting work, but teams building ICP lists at scale typically end up on Supersonic or Hyper tiers once they hit the credit ceiling on contact exports and enrichment runs.

Annual billing on Instantly Credits provides a 10% discount, not the 20% discount available on Outreach tiers.

Credit Consumption: How Credits Get Used

Credit consumption on Instantly is action-dependent, not a flat 1-credit-per-contact model. The official credit rules include variable rates:

• 1 credit for a verified email found by Instantly
• 2 credits if sourced from data partners
• 0.5 credits for a fully enriched profile
• 0.25 credits for lead verification
• Other actions have separate costs

This means the real credit burn rate depends heavily on your specific workflow mix. Teams that rely on data-partner sourcing will burn credits roughly 2x faster than teams primarily using Instantly-native records.

Credit rollover: Contrary to a common assumption, credits do not simply vanish at month-end. Per official documentation, unused monthly-plan credits expire 2 months after purchase, and annual-plan credits expire after 1 year. Teams with variable monthly usage should factor this carry-forward window into their tier selection.

Cost Per Lead Considerations

Because credit consumption is action-dependent and variable, a simple "cost per lead" calculation requires assumptions about which specific actions make up your workflow. A contact sourced natively at 1 credit costs roughly $0.024 on Growth Leads (at $42.30/mo for ~1,750 midpoint credits), while a data-partner-sourced contact at 2 credits doubles that. Teams should model their own credit burn by action type using the official credit system documentation rather than relying on simplified ratios.

CRM Pricing Add-On

Instantly.ai's CRM is a third subscription layer, aimed at teams that want deal tracking and pipeline management inside the same platform as their sending tool.

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Many Instantly.ai customers continue to use HubSpot, Pipedrive, or Salesforce as their primary CRM and skip this module. The native integrations on every Outreach plan push reply data and campaign activity into those systems, which makes the Instantly.ai CRM more of an option than a requirement.

Cost by Team Size: How Instantly.ai Pricing Scales

Because Instantly.ai pricing is structured by volume rather than per seat, the per-user math looks very different from typical sales engagement tools. The relevant questions are (1) which Outreach tier supports your sending volume and (2) what add-ons you layer on top.

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The implication for most growing teams is that Hypergrowth absorbs 3–10 users without any pricing change. That is the range where Instantly.ai's volume-based model compares most favorably to per-seat competitors. Above 10 users or 400K monthly sends, Light Speed becomes the practical floor.

These numbers represent the Outreach subscription alone. Real total spend, including Instantly Credits, CRM, capacity add-ons, and infrastructure, follows in the TCO section below.

Additional Costs to Plan For

The published Instantly.ai pricing tiers cover the core Outreach, Instantly Credits, or CRM subscription. A production outbound motion typically requires several additional line items that every buyer should budget for up front. These are standard industry costs across the cold email category — not unique to Instantly.ai — but they determine the difference between a $37/mo sticker price and a real monthly invoice.

Capacity Add-Ons

When monthly email or contact limits on a given tier run short, Instantly.ai offers capacity add-ons rather than forcing a full tier upgrade. Each add-on is $87 per month and includes 125,000 additional emails and 25,000 additional uploaded contacts. Teams that need to flex campaign volume month-to-month often stack 1–3 add-ons on top of Hypergrowth.

Email Verification Credits

Verifying contact lists before sending is a standard deliverability practice, and Instantly.ai charges for verification credits on top of the core subscription. Verification credit costs depend on list size and refresh cadence; consult the Instantly credit system documentation for current per-action rates (e.g., 0.25 credits per lead verification).

Dedicated IPs and SISR

Teams seeking full control over sending reputation at high volumes can leverage the SISR (Server IP Sharding and Rotation) system included in the Light Speed tier, which automatically assigns dedicated/private server and IP blocks. No current public official a la carte dedicated-IP price was found in Instantly's public documentation; buyers on lower tiers who need dedicated IP control should contact Instantly directly for current pricing.

Domains and Mailboxes

Instantly.ai does not include email domains or mailbox seats in any plan — users provision those through Google Workspace, Microsoft 365, or a specialized provider. Budget $6–$12 per mailbox per month for Google Workspace, plus $10–$20 per domain per year for registration. A typical outbound setup running on 20 inboxes across 5 domains adds roughly $120–$240/mo in mailbox costs and $50–$100/year in domains.

Instantly.ai also offers a Done-For-You (DFY) domain setup service that handles domain registration, DNS records, and mailbox creation. Note that domains and accounts provisioned through the DFY service are retained and administered by Instantly and are not transferable if the customer leaves the platform, per Instantly's own help documentation.

Inbox and Domain Cost Math by Volume Target

Because Instantly.ai does not cap connected accounts on any tier, inbox count is driven by deliverability best practices (roughly 20–30 sends per inbox per day) rather than plan limits. The math on inbox provisioning is where most first-time buyers underestimate their monthly spend:

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At 100K monthly sends (Hypergrowth volume), mailbox infrastructure alone runs roughly $945/mo — more than 12x the Hypergrowth platform fee. This is why the Instantly.ai sticker price is a weak proxy for real outbound spend once volume scales. Teams evaluating Light Speed at 500K sends typically spend more on Google Workspace and domains than on Instantly.ai itself.

Warmup Pricing and Scenarios

Instantly.ai includes unlimited email warmup on every Outreach tier, which removes a cost line item that competing platforms often charge for separately. Warmup is the automated process of sending and replying to seed emails across a network to build inbox reputation before cold outreach begins.

Practical warmup budget scenarios:

• New domains (first 4–6 weeks): All inboxes in warmup, zero cold sends. The opportunity cost is the Outreach subscription running with no outbound output — plan for a 30–45 day ramp before sending.
• Steady-state warmup (ongoing): Best practice is keeping 20–30% of daily send capacity in warmup at all times to maintain reputation. At 100K monthly sends, that means ~25K–30K warmup emails per month running alongside cold campaigns.
• Reputation recovery: If deliverability drops, pulling inboxes fully back into warmup for 2–3 weeks is standard. During recovery, send volume drops to zero on affected inboxes while the platform fee stays constant.

The unlimited warmup inclusion saves roughly $20–$50 per inbox per month versus platforms that charge for warmup separately. At 40 inboxes, that is $800–$2,000/mo in avoided line items.

Hard Caps Instead of Overage Fees

One pricing detail that separates Instantly.ai from many SaaS tools: the platform uses hard caps rather than usage overage charges. When an account hits its monthly email or uploaded-contact limit, sending stops until the next billing cycle or the customer upgrades or purchases a capacity add-on. There is no per-email overage fee that quietly inflates an invoice.

The buyer implication is simple — budget predictability is high, but volume spikes require proactive planning. Teams running seasonal campaigns should time capacity add-ons to the expected spike rather than risk mid-campaign send interruption.

What's Included in Each Instantly.ai Plan

This matrix covers the core feature delta between Growth, Hypergrowth, and Light Speed on the Outreach product. It does not include Instantly Credits or CRM features, which are separate products.

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*Official sources conflict between 100K and 125K for Hypergrowth.

Source: Instantly Help Center plans comparison and Instantly.ai pricing page.

Cost Per 1,000 Emails: Unit Economics Across Tiers

Breaking Instantly.ai pricing down to a unit cost per 1,000 emails sent is the cleanest way to compare tier efficiency. Using annual pricing and the nominal email allowance on each tier:

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*Using the lower published figure; the help center states 125,000, which would yield ~$0.62 per 1K emails.

Hypergrowth delivers roughly a 10x drop in cost per 1,000 emails versus Growth, which is why most teams that are sending more than ~15K–20K emails per month graduate quickly. Light Speed offers a smaller unit-cost improvement (~27% versus Hypergrowth), so the decision to upgrade is typically driven by volume ceiling or SISR infrastructure rather than per-email savings.

This unit framing excludes mailbox, domain, verification, and data provider costs — all of which are significantly larger line items than the Instantly.ai subscription itself at Hypergrowth and above.

2026 Pricing Updates and What's New

Instantly.ai published pricing has remained structurally consistent through 2025 and into 2026, with the same four-tier Outreach lineup (Growth, Hypergrowth, Light Speed, Enterprise) and the same 20% annual Outreach discount mechanic, per Instantly.ai's pricing page. A few 2026-specific items matter for buyers running active procurement:

• Instantly Credits tiers expanded. The Hyper credit ceiling now reaches up to 200,000 monthly credits on the top sub-tier — a material expansion for lead generation agencies sourcing large volumes, per the Instantly credit system documentation.
• CRM product matured. The Hyper CRM tier ($77.60/mo annual) now includes multi-channel capabilities, AI-powered personalization, and content curation — features that previously required a separate tool in many outbound stacks.
• Capacity add-on pricing held flat. The $87/mo capacity block (125K emails + 25K uploaded contacts) has not moved in the 2025–2026 window, which makes stacking add-ons a predictable lever.

The pricing page and product navigation have expanded beyond the original three-column Outreach/SuperSearch/CRM layout. Current official sources now surface additional products and billing categories including Instantly Credits, Website Visitors, Inbox Placement, DFY Services, Pre-Warmed Accounts, and modules such as Deliverability, Email Accounts, and Instantly AI — reflecting the platform's broadening product surface.

Total Cost of Ownership (TCO) for Instantly.ai

The sticker price in the published Instantly.ai pricing tiers captures only part of the real cost. An honest TCO model includes the full supporting tool stack — inbox providers, domains, CRM, a data provider, and verification credits — because those line items are required to run a functional outbound motion on any cold email platform, not just Instantly.ai.

The table below models a mid-sized outbound team running on Instantly.ai Hypergrowth with Instantly Credits Supersonic, approximately 135 inboxes across 34 domains (the infrastructure required to support ~100K monthly sends at 25 sends/inbox/day), and a standard verification workflow. It uses annual pricing where available.

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Teams that skip the Instantly.ai CRM land closer to ~$1,231/mo or ~$14,771/year. Teams on Light Speed with 3–4 capacity blocks and heavier Instantly Credits can scale past $2,000/mo quickly.

Important: Previous estimates in the market that place Hypergrowth TCO at ~$470–$535/mo typically model only 20 inboxes, which at 25 sends/day supports roughly 15,000 monthly sends — well below the Hypergrowth email allowance of 100K–125K. If you are actually sending at Hypergrowth volume, your mailbox infrastructure costs will be substantially higher. The two biggest swing factors in any Instantly.ai TCO model are (1) how many inboxes you actually provision to match your send volume and (2) whether you pay for the Instantly.ai CRM or route replies into an existing HubSpot, Salesforce, or Pipedrive instance.

How to Get the Best Instantly.ai Deal

Instantly.ai does not typically discount heavily off its published Instantly.ai pricing — the 20% annual Outreach discount is the main lever most customers use. That said, there are several legitimate ways to bring the effective cost down.

Agency-Specific Pricing Considerations

Because Instantly.ai does not charge per user or per seat, agencies managing multiple clients get a structural advantage on platform fees within a single workspace. However, there is an important constraint: each workspace requires its own subscription. Agencies that need clean client separation (separate workspaces per client) will see platform fees multiply by client count.

For agencies willing to operate multiple clients within a single shared workspace:

1. Workspace separation — Running multiple clients in one workspace avoids multiplying the platform fee, but sacrifices data isolation. Agencies that require clean client separation should budget for per-client Outreach subscriptions.
2. Inbox infrastructure — Each client needs their own domains and mailboxes, so the $280–$945/mo mailbox cost at Hypergrowth volumes multiplies by client count regardless of workspace setup.
3. Instantly Credits pooling — A single Supersonic subscription at ~6,250 credits/month can serve multiple light-prospecting clients if the workflow allows credit pooling, or agencies may subscribe per-client.

Agency math: a three-client agency running separate workspaces with Hypergrowth per client, 40 inboxes per client, and one shared Supersonic subscription lands near $800–$1,100/mo in Instantly.ai-related spend (platform fees x3 + Supersonic + capacity add-ons as needed), plus ~$840/mo in mailbox infrastructure across all clients.

Signs You May Need a Different Approach

Instantly.ai is a mature cold email sending platform with strong warmup infrastructure and a loyal customer base. It is not the right fit for every outbound team, and a few signals suggest your team may be outgrowing a volume-based email-only model.

• You are running multi-channel sequences. If LinkedIn, phone, and SMS touchpoints are core to your outbound motion, an email-only tool adds a coordination burden that stacks multiple point solutions together.
• Your reply rates are compressing. Across the cold email market, reply rates have declined as inbox providers tighten authentication and spam thresholds. If your cost-per-meeting is rising even as send volume grows, pure-volume sending is no longer the leverage point.
• Your data provider is inconsistent. Teams that outgrow Instantly Credits' contact database often end up running a separate enrichment workflow in parallel, which fragments the stack and increases the number of tools to manage.
• Manual campaign orchestration is eating SDR time. If your SDRs are spending more hours building sequences than talking to prospects, a volume-based sending tool is solving a capacity problem you no longer have — execution is the bottleneck, not send capacity.
• You need signal-qualified leads, not just verified contacts. Lists filtered by firmographics alone produce lower conversion than lists built from buying signals, hiring events, and intent data. A pure database tool cannot close that gap.

If two or more of these signals apply, it is worth mapping what an all-in-one, signal-driven outbound motion would look like alongside your current Instantly.ai footprint.

Final Verdict: When Instantly.ai Works Well

Instantly.ai is a solid choice for teams whose outbound motion is genuinely email-centric and volume-driven: solo operators, early-stage SDR teams, lead generation agencies, and scaling outbound shops sending 50,000–500,000 emails per month. Its volume-based pricing is genuinely friendly to growing teams, it holds a 4.8/5 overall rating on G2, and the Hypergrowth tier in particular offers strong value for teams in the 3–10 user range. For buyers whose core requirement is high-deliverability email sending at scale, Instantly.ai deserves a place on the shortlist.

If you are looking for an AI-native GTM platform that combines 300M+ contacts, signal-qualified leads, and built-in outreach execution in one platform — Landbase was built for this. 

See How Landbase Works >

Frequently Asked Questions

How much does Instantly.ai cost per month?

Instantly.ai Outreach plans range from $37.60/mo (Growth, annual billing) to $358/mo (Light Speed), with custom Enterprise pricing above that tier. The entry-level annual bundle of Outreach + Instantly Credits + CRM starts at roughly $117.80/mo ($37.60 + $42.30 + $37.90), per Instantly.ai's pricing page. Real monthly spend increases from there based on capacity add-ons, mailbox infrastructure, and verification credits.

What is the cheapest Instantly.ai plan?

The cheapest Instantly.ai plan is Growth at $37.60/mo on annual billing ($47/mo monthly). It includes 5,000 emails per month, 1,000 uploaded contacts (fixed workspace total, does not reset monthly), unlimited email accounts, unlimited warmup, and chat support.

Does Instantly.ai offer a free trial?

Yes. Instantly.ai offers a 14-day free trial on Outreach plans, which is enough time to validate deliverability and test the Unibox and warmup features on your own domains before committing to an annual plan.

Does Instantly.ai charge per user or per seat?

No. Instantly.ai uses volume-based pricing, not per-seat pricing. A 5-person team and a 50-person team pay the same monthly price on any given Outreach tier — the constraint is email and uploaded-contact volume, not headcount.

What is the difference between Instantly.ai Growth, Hypergrowth, and Light Speed?

Growth ($37.60/mo annual) targets solo operators with 5K monthly sends. Hypergrowth ($77.60/mo annual) adds Unibox, A/B testing, Slack/Webhook support, team collaboration, and 100K–125K monthly sends (official sources conflict on the exact figure). Light Speed ($286.30/mo annual) adds SISR dedicated IP sharding, premium support, and 500K+ monthly sends for high-volume operations.

How much do Instantly.ai add-ons cost?

Capacity add-ons are $87/mo each (125K extra emails + 25K extra uploaded contacts). Light Speed includes SISR for dedicated/private IP allocation; no current public a la carte dedicated-IP pricing was found. Verification credits are consumed at variable per-action rates. Google Workspace mailboxes and domain registration at standard third-party provider rates are separate.

What is the real monthly cost of using Instantly.ai?

The advertised starting price is $37–$47/mo, but real monthly spend depends heavily on your send volume and the mailbox infrastructure required to support it. A team actually sending at Hypergrowth volume (~100K emails/month) needs roughly 135 inboxes, which alone costs ~$945/mo in Google Workspace fees. Including the Outreach subscription, Instantly Credits, CRM, and capacity add-ons, a Hypergrowth-volume setup runs roughly $1,200–$1,300/mo all-in, per the TCO model above.

Is annual billing worth it on Instantly.ai?

Yes, if you plan to use the platform for 12 months. Annual billing delivers roughly 20% savings on Outreach tiers and 10% savings on Instantly Credits tiers. On Hypergrowth Outreach, that is ~$232/year saved; on Light Speed it is ~$860/year saved. The discount is applied upfront as a reduced monthly rate.

What is Instantly.ai Enterprise pricing?

Enterprise pricing is custom. Public sources do not state a standard starting floor, though a separate enterprise-pricing page markets certain bundles starting below four figures. Enterprise adds a dedicated account manager, private Slack support, and a private deliverability network on top of Light Speed.

Do I need the Instantly.ai CRM if I already use HubSpot or Salesforce?

No. Instantly.ai Outreach includes native CRM integrations with Salesforce, HubSpot, and Pipedrive on every plan. Most customers who already use an established CRM skip the Instantly.ai CRM module and route campaign activity into their existing system.