ICP Playbook

How to find Series A HR Tech companies hiring AEs

Moving upmarket from SMB self-serve to mid-market sales. Here's how to find them, qualify them, and time your outreach.

Step 01

Qualify

5 filters to separate signal from noise

Step 02

Source

4 tools, what each gives and misses

Step 03

Prioritize

Signal priority table

Step 04

Automate

What Landbase returns for this ICP

Qualifying filters

Run every account through these 5 filters before it touches your CRM. An account should pass at least 4.

12moRequired

Funding recency

Series A companies move fast. After 12 months, first stack is built.

How to verify

Crunchbase: Series A + last 12mo + hr tech.

30-150Required

Headcount

Under 30: founder selling. Over 150: past first hire stage.

How to verify

LinkedIn company page: check employee count.

2+Required

Open aes roles

Two or more aes roles means building a team, not backfilling.

How to verify

Greenhouse/Lever: filter for aes titles.

Mid-Mkt

Moving upmarket

JD mentions mid-market or enterprise expansion from SMB self-serve.

How to verify

Read JD for mid-market or enterprise mentions.

$1-8M

ARR range

Below $1M: pre-revenue. Above $8M: past Series A stage.

How to verify

Crunchbase estimates or headcount proxy.

ⓘ

Scoring shortcut: Series A HR Tech companies with aes roles and 2+ other GTM roles open are in the top 2% by conversion probability.

Source-by-source breakdown

Here's how most teams piece this together manually. What each source gives you, what it misses, how long it takes, and what it costs.

SHRM Vendor Directory

Industry Database~30 minFree

✓

Lists HR technology vendors by category (payroll, benefits, recruiting, LMS).

✗

No funding or hiring data. Not all HR tech companies are SHRM members.

Crunchbase Pro

Funding + Firmographics~45 min$49/mo

✓

Filter by funding stage and HR tech / workforce management. Export company details.

✗

No funding or hiring data. Not all HR tech companies are SHRM members.

LinkedIn Sales Navigator

People + Hiring~60 min$99/mo

✓

Real-time job postings. People search finds decision-makers. JDs reveal PLG-to-outbound signals.

✗

No funding data. Cannot filter by HR tech vertical.

HR Tech Conference Exhibitors

Conference + Intent~20 minFree

✓

Exhibitor lists show companies investing in sales growth. New exhibitors signal growth mode.

✗

Annual event. Lists go stale. Not all growing companies exhibit.

4-5h

Total manual time per list build across all 4 sources. Does not include email verification, CRM deduplication, or lead routing.

Signal priority

Same ICP, completely different buying windows. Use this to rank your list.

Signal	What it means
2+ AE roles posted in last 14 days	Building sales team. Every tool from CRM to sequencing is being selected.
First VP Sales or Head of Sales hired	Sales leader hired to build the team. They select every tool in the stack.
Series A closed 2-10 months ago	Past post-raise admin, now hiring. AE hiring peaks in this window.

High-priority: call this week

Example: Strong-fit account

Matches all filters, multiple signals firing

GTM hiring: recent3+ roles openNew sales leader

Multiple P1 signals firing. Building a sales team under new leadership. Reach the decision-maker within 48 hours while tool selection is active.

Low-priority: set a reminder

Example: Wait-and-watch account

Matches some filters, weak or early signals

1 role postedRecently funded

One signal, too early. Just raised, small team. Likely a backfill, not a build-out. Set a 90-day reminder and check back when hiring accelerates.

What Landbase returns for this exact ICP

Everything above (the qualifying filters, the source cross-referencing, the signal timing) is what Landbase does automatically.

Step 1: Describe your ICP in plain language

app.landbase.com

Find companies matching my ICP filters that are hiring GTM roles, scored by signal strength

Scanning 1,500+ enrichment fields across your TAM

Funding databases, job boards, tech stacks, and org charts cross-referenced in seconds

Step 2: Review qualified, signal-enriched accounts

278 accounts · 750 verified contacts5/5 filters · Signals attached · Scored

Company	Contact	Signals	Fit
Acme Corp Series B, 180 emp	Sarah Chen VP Sales · Verified	GTM hire: 5d 3 roles open New VP Sales	94
TechFlow Series B, 310 emp	Marcus Rivera CRO · Verified	New CRO: 38d CRM migration 4 GTM roles	91
BuildRight Series A, 125 emp	Priya Patel Head of Sales · Verified	Hiring: 11d Funded 6mo ago	87
SignalStack Series B, 240 emp	James Kim VP Revenue · Verified	4 GTM roles G2 comparison	84

Step 3: Push to your CRM in one click

↓

Push qualified accounts to Salesforce

Enriched accounts + verified contacts

Push to CRM →

We'll run your ICP on the call

Pick the ICP your team is building lists for right now. We'll type it into Landbase and show you the qualified accounts, contacts, and signals that come back.