December 26, 2025

10 Fastest Growing eCommerce Tech Companies and Startups

Discover the 10 fastest-growing eCommerce tech companies and startups in 2025, from Whatnot's $11.5B valuation to AI-powered platforms transforming live commerce, quick delivery, and autonomous checkout.
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Table of Contents

Major Takeaways

Which eCommerce tech company achieved the highest valuation in 2025?
Whatnot leads with an $11.5 billion valuation after raising $225 million in Series F funding, validating live commerce in Western markets with $6 billion+ GMV and proving retailtainment works beyond Asia.
What makes ShopMy unique among eCommerce unicorns?
ShopMy stands out as a rare profitable unicorn at $1.5 billion valuation, generating $1 billion+ in annual sales through 100,000+ curators connecting premium brands with shoppers through authentic influencer-driven discovery.
How are AI platforms transforming eCommerce customer acquisition?
AI-powered audience discovery platforms like Landbase enable eCommerce teams to instantly identify high-intent prospects using natural-language targeting and 1,500+ signals, dramatically reducing customer acquisition costs while improving conversion rates through precision targeting.

The eCommerce technology sector has seen investment shifts, with global funding reaching approximately $7.3 billion in 2025, with several companies achieving unicorn status and beyond. From live video shopping to autonomous checkout, these innovations are transforming how billions shop online. AI, automation, and creator-driven commerce are reshaping retail's future, with companies solving critical pain points—from last-mile delivery to customer data activation— attracting massive investment and achieving rapid scale. For go-to-market teams in the eCommerce space, knowing which platforms lead in AI-powered audience discovery and qualification is just as important as choosing the right operational infrastructure. Agentic AI platforms like Landbase now sit alongside these eCommerce leaders, transforming how teams find and engage their ideal customers through natural-language targeting and real-time intent signals.

Key Takeaways

  • eCommerce tech funding shows market evolution – The sector raised approximately $7.3 billion in 2025, with multiple companies achieving unicorn status through massive funding rounds from tier-1 investors.
  • Live commerce is proving viable in Western markets – Whatnot validates the "retailtainment" model outside Asia with an $11.5 billion valuation and $6 billion GMV, demonstrating consumer appetite for interactive shopping experiences.
  • Profitable unicorns are rare but achievable – ShopMy stands out as a $1.5 billion valuation unicorn that achieved $1 billion+ annual sales while maintaining profitability since 2024.
  • AI infrastructure players are commanding massive valuations – Enterprise platforms like Hightouch ($1.2B), Standard AI ($1B), and Talon.One are solving critical challenges in data activation, autonomous checkout, and personalized loyalty at scale.
  • Quick-commerce is dominating emerging markets – Zepto's $5 billion+ valuation and 250+ dark store network demonstrates the massive opportunity in ultra-fast grocery delivery in India's fastest-growing metropolitan areas.
  • AI-powered GTM automation is essential for eCommerce growth – Finding and qualifying ideal customers in competitive eCommerce markets requires sophisticated audience intelligence and natural-language targeting capabilities that platforms like Landbase provide.

1. Whatnot — Live Commerce Platform Leader

What They Do:

Whatnot operates a real-time live video shopping platform that combines social engagement with instant purchasing capability. The platform focuses on collectibles, fashion, and consumer goods, enabling authentic, interactive experiences between sellers and buyers.

Why They're Important:

Whatnot validates the "retailtainment" model in Western markets, proving live shopping (dominant in Asia) can succeed globally. The platform's $6 billion+ GMV demonstrates massive consumer adoption and transaction volume.

Key Stats / Metrics:

Leadership:

  • CEO & Co-Founder: Grant LaFontaine
  • Co-Founder: Logan Head
  • Founded: 2019

Recent Funding:

  • Most Recent Round: $225 million Series F (October 2025)
  • Valuation: $11.5 billion
  • Lead Investors: CapitalG, Andreessen Horowitz
  • Notable Achievement: Valuation more than doubled since start of 2025

2. ShopMy — Curated Commerce Infrastructure

What They Do:

ShopMy connects premium brands with trusted curators (influencers and tastemakers) through an integrated marketing platform that emphasizes authentic discovery over algorithmic recommendations. The platform enables brands to work with a network of 100,000+ creators to drive sales through authentic product recommendations.

Why They're Important:

ShopMy is a rare profitable unicorn with a $1.5 billion valuation and profitability since 2024. The platform's $1 billion+ annual sales demonstrates massive scale through curator-driven discovery.

Key Stats / Metrics:

Leadership:

  • CEO & Co-Founder: Harry Rein 
  • Founded: 2020

Recent Funding:

  • Most Recent Round: $70 million (October 2025)
  • Valuation: $1.5 billion
  • Investors: New investors joined existing backers including Spring Capital, BrandProject, and B. Riley

3. Zepto — Quick-Commerce Grocery Leader

What They Do:

Zepto operates India's leading quick-commerce grocery delivery platform, promising 10-minute delivery through a network of 250 dark stores strategically located in metropolitan areas. The company specializes in ultra-fast fulfillment of grocery and essential items.

Why They're Important:

Zepto achieved a $7 billion valuation as of 2025, establishing unicorn status in quick-commerce. The company's 250+ dark stores demonstrate operational scale in emerging markets, pioneering ultra-fast delivery in India's fastest-growing cities.

Key Stats / Metrics:

Leadership:

  • Co-Founder & CEO: Aadit Palicha
  • Founded: 2021

Recent Funding:

  • Most Recent Round: $450M led by CalPERS (Oct 2025) 
  • Valuation: $7B
  • Notable Achievement: One of India's fastest-growing e-commerce platforms with massive infrastructure investment

4. Hightouch — Composable Customer Data Platform

What They Do:

Hightouch provides an AI-powered customer data platform (CDP) with composable architecture that enables 1:1 personalized experiences at scale. The platform focuses on reverse ETL and real-time automated customer data activation across marketing channels.

Why They're Important:

Hightouch achieved a $1.2 billion valuation, validating market demand for composable CDP solutions. The platform addresses retail's shift from mass marketing to micro-personalization, providing flexibility versus monolithic traditional CDPs.

Key Stats / Metrics:

Leadership:

  • CEOs & Co-Founder: Kashish Gupta
  • Founded: 2019

Recent Funding:

  • Most Recent Round: $80 million Series C (2025)
  • Valuation: $1.2 billion
  • Lead Investors: Sapphire Ventures, NVC, Amplify Ventures, ICONIQ Growth, Bain Capital Ventures, and Y Combinator

5. Standard AI — Autonomous Checkout Technology

What They Do:

Standard AI develops computer vision AI that automatically detects products as customers shop, enabling autonomous checkout without traditional scanning or lines. The platform offers retrofit capability that can be installed in existing stores.

Why They're Important:

Standard AI achieved $1 billion valuation, becoming the world's first autonomous checkout unicorn. The platform democratizes Amazon Go-style checkout for mainstream retailers while solving critical retail labor shortage problems.

Key Stats / Metrics:

Leadership:

  • CEO: Angie Westbrock
  • Founded: 2017

Recent Funding:

  • Most Recent Round: $150 million Series C (2021)
  • Valuation: $1 billion
  • Lead Investors: Y Combinator, SoftBank Vision Fund, CRV
  • Achievement: World's first autonomous checkout unicorn

6. Talon.One — Enterprise Loyalty & Promotions Platform

What They Do:

Talon.One provides an enterprise loyalty and promotions platform that uses AI-driven optimization to balance customer acquisition with profitability. The platform enables personalized, scalable promotions and loyalty programs for global brands.

Why They're Important:

Talon.One's $135 million Series B funding (July 2025) demonstrates strong investor confidence. With 270+ global enterprise brands including H&M, Adidas, Sephora, and Nordstrom, the platform solves the critical challenge of rising CAC versus LTV.

Key Stats / Metrics:

Leadership:

  • Founder & CEO: Christoph Gerber
  • Founded: 2015

Recent Funding:

  • Most Recent Round: $135 million (July 2025)
  • Lead Investors: Silversmith Capital Partners, Meritech Capital, CRV
  • Global Expansion: US, UK, Europe, APAC markets

7. Boulevard — Client Experience Platform

What They Do:

Boulevard provides an AI-driven client experience platform for service retail businesses including salons, spas, and medspas. The platform streamlines scheduling, messaging, marketing, and payments through precision AI-powered scheduling.

Why They're Important:

Boulevard's $80 million Series D funding indicates a proven business model and scalability. The platform brings enterprise-grade AI and automation to small service businesses, addressing an underserved appointment-based retail sector.

Key Stats / Metrics:

Leadership:

  • CEO & Co-Founder: Matt Danna 
  • Founded: 2016

Recent Funding:

  • Most Recent Round: $80 million Series D (July 2025)
  • Business Scale: 5,000+ businesses and 40,000+ professionals served
  • Market Focus: Service retail (salons, spas, medspas)

8. Meesho — Social Commerce Platform

What They Do:

Meesho operates a social commerce platform that facilitates trade between suppliers, resellers, and customers, enabling individuals to become micro-entrepreneurs by reselling products through social networks. The platform focuses on tier 2/3 cities in India.

Why They're Important:

Meesho's $6.2 billion GMV run rate, which demonstrates significant market traction as one of India's fastest-growing e-commerce platforms. The social commerce model enables micro-entrepreneurship and financial inclusion in underserved markets.

Key Stats / Metrics:

Leadership:

  • Co-Founder & CEO: Vidit Aatrey
  • Founded: 2015

Recent Funding:

  • Most Recent Round: $275M (May 2024)
  • Market Position: Leading social commerce platform in India
  • Investors: SoftBank, Peak XV, Prosus, Meta, Fidelity among backers historically documented

9. Swap — eCommerce Operations Platform

What They Do:

Swap provides a unified eCommerce operations platform that consolidates inventory, logistics, returns, and cross-border management in a single interface. The platform uses AI-powered demand forecasting with smart restocking recommendations.

Why They're Important:

Swap's $40 million Series B validates strong product-market fit. The platform addresses operational complexity choking DTC brands by replacing 10-15 different tools with one unified solution, enabling rapid geographic expansion.

Key Stats / Metrics:

  • $40 million Series B (March 2025)
  • Serves DTC brands across US, EU, Australia, Canada

Leadership:

  • Co-Founder & CEO: Sam Atkinson
  • Founded: 2022

Recent Funding:

  • Most Recent Round: $40 million Series B (March 2025)
  • Geographic Reach: US, EU, Australia, Canada
  • Product Focus: Unified operations platform for scaling DTC brands

10. Rokt — AI-Driven eCommerce Solutions

What They Do:

Rokt leverages AI and machine learning to present relevant offers on retailers' websites at the post-transaction moment, increasing revenue without disrupting customer experience. The platform optimizes offer presentations based on real-time customer behavior and purchase context.

Why They're Important:

Rokt works with enterprise brands including Live Nation, Hulu, Macy's, Kohl's, Uber, Albertsons, and HelloFresh. The platform's AI-driven personalization at the transaction moment captures the highest-intent touchpoint for revenue optimization.

Key Stats / Metrics:

Leadership:

  • CEO & Founder: Bruce Buchanan
  • Founded: 2012

Recent Funding:

  • Most Recent Round: $325 M Series E (2021)
  • Customer Base: Live Nation, Hulu, Macy's, Kohl's, Uber, Albertsons, HelloFresh
  • Market Focus: Enterprise eCommerce optimization

The eCommerce Technology Landscape: Why These Companies Matter

These 10 fastest-growing eCommerce tech companies represent the cutting edge of retail innovation, each solving critical challenges in their respective domains. From Whatnot's validation of live commerce in Western markets to Standard AI's democratization of autonomous checkout, these platforms are reshaping how consumers discover, evaluate, and purchase products.

The common thread across all these companies is their strategic use of AI and data to create competitive advantages. Whether it's Hightouch enabling micro-personalization through composable CDP architecture, or Talon.One using AI to optimize loyalty programs while protecting margins, artificial intelligence has become the foundational technology driving eCommerce innovation.

For businesses looking to compete in this rapidly evolving landscape, understanding these platforms is essential. But equally important is having the right go-to-market strategy to reach the decision-makers at these high-growth companies. This is where AI-powered audience discovery platforms become critical.

How We Chose These eCommerce Tech Companies

This list highlights the fastest-growing eCommerce technology companies and startups based on rigorous criteria:

  • Funding velocity and valuation - All companies have raised significant funding in 2024-2025 ($30M+ for private companies) with 5 achieving unicorn status ($1B+ valuations)
  • Market traction metrics - Companies demonstrate proven business models through GMV, customer counts, or enterprise adoption
  • Technology innovation - Each company leverages AI, automation, or novel business models to solve real eCommerce challenges
  • Geographic and business model diversity - Mix of B2B and B2C models across US, UK, India, and Australia markets
  • Leadership pedigree - Strong founding teams with relevant eCommerce and technology experience

AI-Powered GTM: Essential for Reaching High-Growth eCommerce Companies

The companies featured in this list represent prime targets for B2B service providers, technology partners, and investors. However, reaching the right decision-makers at these fast-moving organizations requires sophisticated audience intelligence and targeting capabilities.

This is where platforms like Landbase's agentic AI become essential. Instead of manually researching and compiling lists of relevant contacts, go-to-market teams can use natural-language prompts to instantly generate AI-qualified audiences. For example, a prompt like "Product leaders at AI/ML startups hiring their first RevOps leader" would return precisely targeted contacts ready for outreach.

Landbase's VibeGTM interface leverages 1,500+ unique signals across firmographic, technographic, intent, hiring, and funding data to build highly qualified prospect lists. With access to 300M+ contacts and 24M+ companies, the platform enables teams to:

  • Build targeted lists in seconds instead of days
  • Focus on high-intent prospects based on real-time signals (funding rounds, hiring, tech stack changes)
  • Export up to 10,000 AI-qualified contacts instantly without requiring a login
  • Activate audiences immediately in existing CRM and outreach tools

For companies looking to engage with the fastest-growing eCommerce tech companies, AI-powered audience discovery isn't just convenient—it's a competitive necessity.

Frequently Asked Questions

What defines a 'fastest-growing' eCommerce tech company?

A fastest-growing eCommerce tech company demonstrates rapid scaling through significant funding rounds ($30M+ in 2024-2025), strong market traction, and innovative technology solving critical industry challenges. These companies typically achieve unicorn status ($1B+ valuation) or show clear paths to massive scale. Examples include Whatnot's $11.5 billion valuation and ShopMy's $1.5 billion valuation with profitability. Growth velocity, capital efficiency, and market impact are key indicators.

How does AI, like Landbase's GTM-2 Omni, impact the growth of eCommerce tech startups?

AI platforms like Landbase's GTM-2 Omni accelerate growth by enabling precise audience targeting and qualification through natural-language prompts. Instead of wasting resources on cold outreach, eCommerce startups can instantly identify high-intent prospects based on real-time signals like funding rounds, hiring activity, and tech stack changes. This precision targeting reduces customer acquisition costs while increasing conversion rates. The efficiency allows startups to scale without massive sales teams, directing resources toward product development and customer success.

What are the typical funding stages for eCommerce tech companies and why are they important?

eCommerce tech companies typically progress through Series A ($10-30M), Series B ($30-100M), and Series C+ ($100M+) funding rounds as they demonstrate product-market fit and scaling potential. The companies featured here have raised substantial later-stage funding: Whatnot's $225 million Series F, Hightouch's $80 million Series C, and Talon.One's $135 million Series B. These funding stages validate business models and provide capital for aggressive market expansion. Later rounds typically indicate proven revenue models and path to profitability.

Who are some of the key leaders driving innovation in the eCommerce tech industry?

Key leaders include Grant LaFontaine (Whatnot CEO), Harry Rein (ShopMy CEO), Aadit Palicha (Zepto CEO), Kashish Gupta (Hightouch Co-CEOs), and Angie Westbrock (Standard AI CEO). These founders combine deep eCommerce expertise with technical innovation, often having previous experience in retail, technology, or consumer platforms. Their leadership has enabled rapid scale and significant valuations in competitive markets.

How can eCommerce businesses effectively find and qualify their next customers in a competitive market?

eCommerce businesses can leverage AI-powered audience discovery platforms like Landbase to find and qualify ideal customers using natural-language targeting. By accessing 1,500+ unique signals across firmographic, technographic, intent, hiring, and funding data, teams can build highly targeted prospect lists in seconds. This approach enables precise targeting based on real-time market signals, ensuring outreach is relevant and timely. The efficiency dramatically reduces time-to-market and improves conversion rates compared to traditional manual research.

What are the primary challenges and opportunities foreseen in the eCommerce tech sector over the next few years?

Primary challenges include increasing competition, rising customer acquisition costs, and operational complexity as companies scale globally. Opportunities lie in AI-driven personalization, autonomous retail technologies, live and social commerce expansion, and unified operations platforms consolidating fragmented tool stacks. Companies solving these challenges—like those featured in this list—will continue attracting significant investment and achieving rapid growth. The shift from mass marketing to micro-personalization represents the biggest opportunity for well-positioned platforms.

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