Web Tracking

Landbase Web Tracking reveals the companies visiting your site, enriching each visit with verified firmographic, technographic, and intent data for instant CRM and ABM activation.

Web Tracking

See who’s on your site, even if they don’t fill out a form

98% of website visitors never convert. Landbase Web Tracking identifies the companies behind anonymous sessions, matching IPs and domains against our live B2B database of 24M companies.

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Spot high-intent visitors the moment they land

Landbase tracks visitor behavior such as pages viewed, dwell time, and content engagement, and combines it with real-time intent signals like funding, hiring, and tech adoption.

Your team sees which visitors are just browsing and which are ready to buy.

Get full context on every visiting company

Each identified visit is instantly enriched with industry, size, revenue, stack usage, funding data, and growth velocity.

Activate visitors directly in your sales stack

Send identified visitors and enriched account data straight into your CRM, MAP, or ABM platform.

Landbase Web Tracking connects natively with Salesforce, HubSpot, Marketo, and Outreach, enabling automated retargeting, outreach sequences, or ad audience sync.

Never miss a hot account visit again

Get notified the instant a target account lands on your website.

Landbase delivers real-time Slack or email alerts with company details, visit pages, and engagement metrics, empowering reps to reach out while interest is fresh.

What is Landbase Web Tracking?

Web Tracking identifies the companies visiting your website and enriches each session with firmographic and intent data, so you can turn traffic into qualified pipeline.

How does it identify visitors?

Landbase matches IP addresses, domains, and cookies to our database of 24M+ companies, verifying each against AI-modeled signal graphs to ensure accuracy.

Is the data GDPR-compliant?

Yes. Landbase focuses on company-level identification, not personal tracking, ensuring full compliance with GDPR, CCPA, and major B2B privacy standards.

Can I integrate this data with my CRM or marketing tools?

Absolutely. Web Tracking syncs with your CRM, MAP, or ABM tools so your team can trigger campaigns or outreach automatically when key accounts visit your site.

What’s included in each visitor profile?

You’ll see verified company details (industry, size, location), engagement metrics (pages visited, time on site), and intent context (funding, hiring, stack changes).

How is this different from other visitor identification tools?

Unlike basic IP lookup tools, Landbase combines identification with AI-driven enrichment and live intent data, turning traffic into actionable, sales-ready insights.

Turn Your Website Into a Qualified Pipeline Generator